Multimedia Design & Content Creation

I had the privilege of designing a cohesive brand identity that resonated with the vision and values of Always Ripe. From the initial branding process to the final web design, my role encompassed a diverse array of tasks, ensuring that every aspect of the brand was represented. The logo was created as a symbol of freshness and quality that would instantly resonate with their target audience. The plant growing through the letters "AR" was strategically designed to highlight the companies capability to grow food to set them apart from other competitors. I wanted a natural and healthy feeling when seeing the brand for the first time. This logo served as the cornerstone of their brand identity, setting the tone for all subsequent design elements. In product photography and videography, I aimed to make their product fun, approachable, and easy to understand while maintaining their brand identity. By using footage from their farm along with a visual of how to use the products, it allowed the customers to immerse themselves in the world of Always Ripe. Each video and image served as a powerful tool for engaging and connecting with the audience. Finally, utilizing Shopify, I brought all aspects of my work together to create a seamless and enjoyable online shopping experience. The website was designed to enhance user engagement and drive conversions. Together, these elements formed a comprehensive multimedia strategy that elevated the Always Ripe brand, fostering strong connections with customers and driving growth in the competitive market.